With the advent of global economic integration and increasing proliferation of the internet, the industries around the world are experiencing a surge in cross-border investments. Also, the leading fashion industries are also witnessing a growth in the trade of goods as a result of the impact of the internet on other countries in the world. However, the latest technological possibilities also have significant consequences. It is becoming a popular trend to make products of various brands visible through online platforms. Hence, the purpose is to understand the effect of the internet in influencing the customer buying behavior of the physical market. In this context, it is interesting to note that the web will have a strong disruptive power on the services and products of the retail and lifestyle luxury brand industry.
Moreover, the evolution of the internet will help the brands to track motion patterns of the consumers. In turn, this will allow constructing factual findings of the behavior of consumers. The shopping habits of the individuals have a profound impact on the physical market and its future.
Impact of internet based buying and its disruptive effect on the physical market and credit card usage patterns
The internet is termed as undervalued and over-hyped when it comes to the shopping experiences of smart shoppers in lifestyle luxury brands. Despite the existence of facts like there will be store credit card frauds, people are increasingly favoring online buying because it is economical and convenient for them. On the other hand, many companies are using the internet to communicate with their potential shoppers while other companies are utilizing the medium of the web for trading purposes. It is evident from the online marketing strategies of many natural brands that its top management is also facing increasing pressure to enhance its online marketing strategy. Moreover, many brands are focusing more on their target audience. The online target audience of the new brands includes teenagers and the youth population.
Effect of internet technologies and credit cards on brands operating in the physical market
As people are spending more time on the web, the fashion industries across the world are aggressively stepping up their efforts to capture the attention of the individuals and shoppers by offering discounts across several credit cards. Also, through the medium of the internet, the companies can also communicate with its customers so that they can be retained in a proper manner. For instance, through the effective use of social networking, many brands are increasingly targeting a majority of the youth population in various parts of the world by posting at least seven times a day. The posts are mostly on promoting new arrivals and their latest collections on stores.
However, it is interesting to note that most of these posts are generated by the company to encourage consumers to use their stores instead of online stores. It is because the disruptive power of the internet has led people away from the physical stores of many leading brands. Hence, the internet plays a significant role in shaping the business processes of the modern world.
